2008 elections

Design Trends In Political Printing

Design Trends In Political Printing

Get Out The Vote will woo designers, at least. The AIGA Design For Democracy initiative has been working since 1998 to find ways that good design can make the voting process simpler, more appealing, and more accessible. Design For Democracy is one of the best examples out there of designers getting involved in politics, but I wonder, are they reaching an audience beyond the design community? As part of this year's Get Out The Vote effort, AIGA members were invited to create non-partisan campaign posters encouraging people to vote. Design For Democracy then selected and printed 24 poster designs that were widely distributed in the hopes of increasing voter participation. Images after the break… The 24 selected posters are available on the AIGA website to anyone who would like to download and print them. Also present and accounted for are all 267 submissions. Comparing the masses to the 'winners' is an interesting exercise in measuring design trends. And it begs […]

Marketing Tips From Coulter vs. Edwards

Marketing Tips From Coulter vs. Edwards

Effective Storytelling Techniques are Key for Campaign Advertising Narrative-based marketing is the best way to send a message, but it can turn scary if you don't do it right. Last week, we were talking, here on the blog, about how candidates can weather the long campaign season. One of my colleagues suggested turning campaigns into the subjects of reality TV shows. I don't know if I'd go quite that far with it, but I do like the idea of letting voters in on the stories that drive a campaign forward towards Election Day. We've been seeing quite a bit of one of these stories in the media this week, based around the campaign of John Edwards. Of course, every good story needs a bad guy, an evil king, maybe, or a dragon, or perhaps an unstoppable, murderous robot from the future. Enter Ann Coulter, spitting her usual villainous breed of extremist rhetoric. On Monday, on Good Morning America, Coulter says […]

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