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How to Spread (Corporate) Holiday Cheer

Greeting Cards 11.06.2015
How to Spread (Corporate) Holiday Cheer

Just because you run a corporation doesn’t mean holiday cheer has to be left at the door. Your employees probably have a little holiday fever and are planning family gatherings, compiling their holiday cookie recipes and shopping for the best deals on gifts. This time of year can be pretty distracting, but why not make it a little more fun? Here are a few ways to spread some holiday cheer around the office and with your clients. Send holiday greeting cards. Business holiday greeting cards are a way to let your clients know you appreciate their business. Sending a card or small gift will be a reminder to them that they have found a good partner in your company, and that the relationship goes beyond everyday business interactions. Building this kind of rapport is what keeps clients satisfied with your company. If you want to let your employees know you acknowledge all the hard work they do on a daily […]

Why Political Printing Should be Part of your Campaign Strategy

Why Political Printing Should be Part of your Campaign Strategy

For political candidates running in a local election campaign, print ads should be a major part of your strategy. This includes direct mail and door-to-door campaigning with political door hangers, brochures, flyers and more. These campaigns are not an overnight, easy feat however. They take work and dedicated volunteers to support your efforts visiting people in the district and preparing the print materials. Not only do these methods take time and energy, but you’ll need the funds to create and print these political campaign advertising pieces. The following are messaging strategies you should consider for your campaign. Targeted Messaging You aren’t going to send out these pieces blindly, you’ve spent a lot of time and money on them after all. Instead of just printing a single political brochure or postcard to send to all of the voters in your district, take a step back and form your strategy. What message might resonate with the particular groups of people in your […]

Negativity in Political Advertising

Negativity in Political Advertising

Whether or not you agree with negative political campaigns, one thing is for sure: you notice them. It’s hard to turn away from an ad letting us know the dirt on one of these esteemed politicians, kind of like driving by an accident, you just can’t help but look. But do these negative ads really impact our voting choices one way or the other? According to a report done by Wesleyan University, 70% of presidential ads in 2012 were negative, up from 9% in 2008. That’s a huge jump, which would lead you to believe that they must be pretty effective. The study indicates that outside involvement, such as interest groups, may have something to do with this. “Interest group airings, though few in 2008, were overwhelmingly positive (75 percent) in that year compared to only 14 percent positive in 2012. Candidate airings, which made up the bulk of the airings in 2008, were only 9 percent negative in 2008.” […]

Seeing Green: Printing is Eco-Friendly [INFOGRAPHIC]

Green Printing 09.18.2015
Seeing Green: Printing is Eco-Friendly [INFOGRAPHIC]

You may have always thought that cutting down trees for the sake of printing on paper is bad for the environment, but in fact, printing actually is eco-friendly! When companies choose green printing, they: Use inks that are low in volatile organic compounds (VOCs) Use responsibly milled paper Order in bulk Eliminate chemical waste Partner with American suppliers Hotcards strives to always practice eco printing, and the tree farms we use for our paper supply actually plant multiple trees for each one harvested. The paper industry is actually leading the way on alternative energy use, and paper made from recycled materials generates 35% less water pollution and 74% less air pollution than milled virgin paper. Check out our infographic and learn more at Hotcards and Do You Know the Facts.

Think Outside the Rectangle: Creative Business Card Ideas

Business Cards 09.18.2015
Think Outside the Rectangle: Creative Business Card Ideas

Sometimes in business it can be tough to stand out from the competition. You run in the same circles, try the same advertising tactics and generally step on each other’s toes. Lucky for you, we have one small, palm of your hand-sized way to be a little bit different, offer something that will make potential customers remember you. It’s something that you hand out in business pretty regularly, and you have probably accumulated so many without even thinking about, many of which get tossed to the back of your desk drawer. We’re talking business cards, people – and it’s time for you to think outside the rectangle. Let us start by saying there is nothing wrong with your standard business card. If you prefer a more classic design, the business cards that we’ve all known and loved for many years work just fine. They are a convenient and easy way to share your personal information with potential clients, partners, freelancers […]

7 Must-Have Political Campaign Materials

7 Must-Have Political Campaign Materials

Countless hours, dollars and marketing efforts go into a successful political campaign. From the time when Election Day is in the distant future, right up until it’s only days away, keeping candidates at the top of voters’ minds is crucial. Political signs, posters and banners can all play a part in getting your candidate (or self) elected. Custom printing, eye-catching designs and bold colors get the voters’ attention. Signs, flyers and postcards are also great ways to call out a few key points that candidates feel are a good representation of their campaign. Rally Signs Help supporters stand out in the crowd with custom rally signs. Rally signs are great for conventions and speeches and as a way to find your advocates amongst the masses. Choose vibrant inks and coatings to really make your signs unique. Posters Whether for an event, posted up in a business, or for personal home use, supporters can show where their allegiance lies with a […]

Signs and Banners for Event Marketing

Banners Signs 08.17.2015
Signs and Banners for Event Marketing

People visiting trade shows or events with multiple vendor displays are passing by countless booths throughout the day. No matter how awesome your business or service is, you have to somehow get attendees to your booth or tent before they even know anything about you. Eye-catching custom banners and custom sign printing are one way to attract visitors in order to generate leads and reel in the decision-makers you are hoping to work with in the future. According to the Center for Exhibition Industry Research, 98% of young exhibitors find that exhibitions deliver unique value that cannot be fulfilled by other marketing or sales channels. They value the face-to-face interaction and in-person product demonstrations. More than 7 out of 10 young exhibitors view the exhibition channel as a medium to accomplish multiple important marketing and sales objectives. But in order to achieve that face-to-face interaction, you must first get individuals to your booth. Signs and banners for event marketing should […]

How to Make your Business Stand Out from the Crowd

How to Make your Business Stand Out from the Crowd

As companies become more and more technologically advanced you may be thinking that print marketing is dead. Well good news (especially for us) – it’s not! Print marketing is actually continuing to grow and thrive right along with technology. According to a Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy involves a combination of both print and digital communication. Print will continue to be a part of many marketing campaigns for several reasons. Print marketing materials stand out. In a world where our email inboxes are constantly overflowing, print advertising can be a breath of fresh air. With so many companies competing in the online space they almost cancel each other out. Think about that stuffed inbox, you probably delete the majority of those emails without even reading them. But when you get your daily mail, you probably check out each piece before throwing it in the recycling bin. Print materials warrant that extra attention, thanks […]

Get Elected with Effective Political Print Ads

Get Elected with Effective Political Print Ads

Ever since you were crushing the 3rd grade competition running for class president, political campaigning has probably been important to you. Whether you have maintained a career in politics, or just get a kick out of analyzing the election materials that come your way, all that political printing circulating around you does not go unnoticed. In a world overrun with emails and web-based advertising, your election pleas could easily go unseen if you stick to online strategies alone. With the majority of households reporting they read, or at least scan, direct-mail ads, sending your political print ads via direct mail is a solid strategy. In addition to mailing your print ads, business cards and signage are also popular ways to get your name and message across. Try using any of these materials: Political postcards Political signs such as rally signs Political door hangers Political flyers Political brochures Political banners Get all of your beliefs in front of the audience you’re […]

Why You Should Print Local!

Buy Local 05.14.2015
Why You Should Print Local!

We all appreciate the convenience of making purchases online. We can hop on our computer, click a few buttons and be done. But with so many online printing companies out there offering you piles of products for a cheap price, you want to make sure you are going with a reliable service. When you can find the ease and convenience of online printing and combine that with a local printing service, it’s a win-win! Not only are you getting a product from a dependable and convenient online source, but you can also support your local community. Here are a few reasons to use online local printing companies for your next print job. Personalization A local online printing company will give you excellent personalized attention, all with the convenience of online ordering. Getting paper samples, print proofs, great customer service and more will help ensure you receive the products you want. Don’t entrust your hard earned cash to a place that […]

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