Printing

Social Media Advertising… Useful?

Social Media Advertising… Useful?

It's hard to deny that an approach to advertising that's so simple and, as a general matter, is infinitely more cost effective than whirling out all manner of printed matter and then paying to place it is a virtue. But aside from a feeble stab at name recognition, it really isn't altogether obvious that social media advertising is accomplishing much of anything. In a sense, it's quite obvious that advertisers would go this route, as fragmentation of the market is increasingly a problem, and the likes of Facebook and twitter have to be monetized in some way, but it's hard not to get a sense that marketers are going about it wrong. All wrong. It's a compelling argument that something such as certainty, which social media advertising provides in the sense that you can track all visitors who lay eyes on your message, but what, really, is the point? I'm certainly not the only person who has aimlessly visited a […]

Is The Art of The Newspaper and Magazine Ad Dying?

Is The Art of The Newspaper and Magazine Ad Dying?

There was a time when print ads were a precious commodity, slaved over at the highest levels of the advertising business. But more and more, it seems as though they're being left in the dust as people frantically, mindlessly even, reorient themselves to prioritizing the web. And really, is this an improvement when rather than competing for eyeballs and attempting to stand for something, we've been taken over by people who engage in search engine optimization and the notion of persuading people has given way to measurements of who can screw with the searching process with such significance that they basically fool people into eyeing their half-assed pitches? It's undoubtedly true that much of print advertising was never any good, as there is an ocean of hacks in the advertising business who are not very good at what they do, and there are countless clients who essentially operate off of checklists but have no intuitive sense about how to persuade. […]

Gripes About Snipes

Gripes About Snipes

This one’s a bit short, but there’s plenty of piss and vinegar in it. I’m sure that things are similar in the burgeoning metropolis that houses this company, but I really have to take a moment to gripe about the gratuitous blight on humanity that is snipes in my home of New York City. Companies pay a kings ransom to idiot teenagers and slacking collegians to befoul every last inch of open space with concert promotions, corporate promotions and every last asinine thing that is printed and strikes someone’s fancy. Advertising on the cheap.Cheap ploys to catch people’s attention, really, when push comes to shove, it’s not unlike someone lighting themselves on fire and then reciting the Declaration of Independence. Pointless. And really, it’s not like they’re are artistically-noted, well thought out pieces for the most part. If I can make up a new phrase, they are generally information vomit. There’s a good reason why the likes of old-timey Guinness […]

Is Printing Destroying The Planet?

Is Printing Destroying The Planet?

We all learned the lesson as kids. Don't waste paper. You're playing a part in the mass extermination of trees.This has long been taken as a rallying cry against the printing industry for wreaking havoc on the world's tree supply and for releasing untold chemicals into the water supply. True. No? Printers are the first to admit that when the industry burst into existence, people weren't giving renewable resources a great deal of thought. Even as a child, I remember roadsides being used as perpetual trash bins, though the situation is far less acute in most places today, Because, en masse, people today are more sensitive to the issue of environmental degradation, and printers are too. Printing companies today are by and large responsible stewards, but the question remains, can an industry such as printing change it's reputation? As Richard Romano pointed out in an editorial in PRINTCEO, the print industry is working its collective butt off to develop technologies, […]

3D printing. The possibilities are kinda, sorta endless.

3D printing. The possibilities are kinda, sorta endless.

On the one hand, the advent of 3D printing is a little overhyped. It's not as though there's a personal 3D printer out there that can readily spit out anything your heart desires as though you're a futuristic George Jetson clone… yet. But the applications, for anyone who's made of money and in possession of various materials in abundance, are pretty much wide open. There's a little movement in regards to home use, but the real action, thus far, is in the various applications of this on the industrial side. We're in early days, to be certain, but there's no shortage of players seeking to take part in the space. A Chinese company just produced and erected ten homes using a 3D printer. Disney researchers printed a teddy bear and medical researchers are moving closer to the ability to print human organs. It's somewhat mind boggling, really. From airplane builders to auto manufacturers, everyone with money and vision is utilizing […]

Eco-friendly Direct Mail Printing

Eco-friendly Direct Mail Printing

As the printing industry increasingly pushes into environmentally conscious territory, a glaring issue remains in how to tackle direct mail printing. A study fostered by UK firm CC Fat Map appears to provide the answers – as they polled a demographically representative number of UK citizens on the matter. It seems that 46% of respondents are of the mind that unpersonalized printed matter such as leaflets, coupons and samples are egregious affronts to the environment, compared to 20% of respondents taking a similarly dim view of personalized direct mail. It also appears that people are likely to perceive shoddily printed black & white brochures, leaflets, and flyers as 'junk' as opposed to well-designed, professional full color printing. So, essentially, if an advertiser puts forth the effort to design a nice full color piece and has it sorted, addressed and targeted by direct-mail specialists, it runs a far lesser risk of being perceived as 'junk' which is gratuitously harmful to the […]

Don’t need a business card? How about a calling card?

Don’t need a business card? How about a calling card?

I remember my first business card. Being subterranean pond scum somewhere beneath the actual totem pole of success did in fact still provide a way for girls you met at a bar to communicate with you (at work), even when client contact was still rarer than sasquatch sightings. It kind of makes you wonder: What on earth do people who live on this planet, but are not among those designated to be worthy of business cards supposed to do when they need to disseminate semi-personal information? The old writing stuff on the back of a napkin or receipt gambit just screams low rent at the top of your voice. Hence calling card printing. It's cheap, classy as all get out, and anyone can do it. Professional printing services ain't just for businesses anymore. Originally popular in the 1700's, people would request a visit by leaving a calling or visiting card at your door. And to show that you were amenable […]

Why Political Printing is a More Effective Advertising Tool Than The Web

Why Political Printing is a More Effective Advertising Tool Than The Web

The internet is essentially a highly-developed library, where access to any and all information is readily at hand to anyone who can be bothered to look for it. It’s truly a wonder. But look closer, and the web is essentially a series of sophisticated algorithms predicated on the delivery of advertising messages. In fact, there’s such a glut of advertising that people have learned to tune it out. I mean, quick, name a banner ad that has stuck in your memory? You probably can’t. And you’re not alone. It would take something just short of a miracle for an online ad message to stand out, let alone stick. By contrast, print campaigns are generally delivered right to the customer by way of direct mail or other means. When you employ post cards, flyers or other means of print promotion, you’re delivering your sales message directly to your potential customer. And if the piece is well-designed, you’ll have at least a […]

Don’t Forget Graphic Design Fundementals

Don’t Forget Graphic Design Fundementals

One designers take on the current state of graphic design and the common shortcomings of many new designers. I'm going to start this by giving the definition of Fundamentals: Forming or serving as an essential component of a system or structure Notice, if you will, the word ESSENTIAL. In relation to the design and print world, you can not achieve a printed piece without the essentials… unless of course you just get lucky. For the past few years the graphics world has been turned on its ear. What used to be a very strict community of happy elitists who were very quick to scoff at any file that's not prepared and packaged exactly by the book is now populated by do-it-yourselfers who have figured out that with a cheap desktop computer and some pirated software, they too can be a graphic designer. “Never mind resolution, bleed, overprint, spot, process and post script,” they cry… “These things are meaningless and obsolete,” […]

Printing Commemorative Tickets

Printing Commemorative Tickets

A great promotional tool for any type of event. Summer's on its way, which means festival season, tons of concerts, sporting events, and huge parties/productions. People are also traveling, and spending money on tourist destinations. All of which have one thing in common: ticket buying. We might be on the way to a future of digital tickets handled exclusively by our cell phones, but that doesn't mean it's time to stop thinking about ticket print design. In fact, as if in reaction to the digital trend, some organizers are taking ticket design to the next level with special runs of commemorative ticket printing. This summer, for example, Lollapalooza introduced a collectible 3D festival pass. The beautifully designed tickets were produced to act “as a token of your kick-a#% Lolla weekend,” and were printed in a limited edition run that sold out almost instantly. Any event coordinator or producer can build the hype for an event by designing and printing high-quality […]

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