Printing

How do we act when no one is looking?

Printing 02.02.2018
How do we act when no one is looking?

    How Do We Act When No One is Looking?   Picture the bed where you sleep. Imagine it messy — the covers in a big clump, the sheets everywhere, nothing tucked in. If someone walked into the room, he or she would immediately notice your bed wasn’t made.   Now image it with all four corners tucked in, the pillows arranged perfectly on top, nothing out of place.   No one would notice your bed at all.   In the same way, customers don’t notice when problems are staved off, or when a company’s culture is working well behind the scenes. We’re all quick, though, to notice when customer service goes awry. Lack of culture sticks out like a sore thumb.   We point to this truth at Hotcards, and we encourage organizations that rely on us for print, marketing and promotional materials to embody the same truth: Culture is how people behave when no one is looking. […]

Promo Products: Items Are Not Ideas

Printing 01.22.2018
Promo Products: Items Are Not Ideas

Promo Products: Items Are Not Ideas One of our team members flew to Las Vegas last week to attend the PPAI Expo, the largest promotional products show in the country. The point was to return with gobs and gobs of poker money. It was also to bring back new promotional ideas, useful tips and cool product trends that can help your team grow. (OK, we’re still jetlagged. We reversed the priority.) It’s a safe bet that Hotcards is ridiculously excited about now offering promotional products and apparel online. Already, these items are helping our clients in three main ways — they’re the same benefits your team can expect: Boosting brand exposure and helping organizations Become Known™ (logoed items handed out or tied to events) Recognizing and motivating employees (items tied to reward/incentive programs that boost engagement and morale) Thanking customers for their business (items mailed or presented to show gratitude) We returned from Vegas with clarity, which isn’t always the […]

What Word Best Described Your 2017?

Printing 12.27.2017
What Word Best Described Your 2017?

A large, colorful mural of Steve Jobs’ head adorns the main wall here at Hotcards. To clients, it’s a cool image that depicts our innovation. To us, it’s a reminder to never settle in life — to do what you love, and to love what you do, every day. As Jobs said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.” Those are inspiring words. At Hotcards, what we love is helping others achieve what they never dreamed possible — to empower you to “become known” in creative, effective ways. Sure, we sell printing and promotional items, but those products are actually byproducts of something greater — the passionate pursuits of small-business owners, musicians, politicians, artists and many others. Each pursuit is sparked by passion and energy, guided by spirit and goals. Hotcards is the fuel. During this holiday week, […]

A Mug Is Not Just a Mug

Printing 12.18.2017
A Mug Is Not Just a Mug

As a marketing pro, you’re responsible for raising eyebrows and response rates — impressing both your clients with ideas, and your boss with results. To that end, you need promotional items that make sense, and also lead to dollars and cents. With the right approach and strategy, promo items can help boost your brand as well your revenue. The first thing you should know: Don’t let your head go in circles like a child’s fidget spinner. Don’t begin with the truth that you have tens of thousands of product options. That’s like looking at the night sky and soaking in every constellation. Might be fun, but let’s begin with one — one North Star brand concept you need the product to convey. Let’s say you manage the marketing team at a regional bank, and you have an upcoming open house to celebrate a new location. Your company’s logo can appear on practically anything, so the event’s promotional success isn’t about […]

Your Logo Ever Look Blah?

Printing 12.12.2017
Your Logo Ever Look Blah?

Your Logo Ever Look Blah? As a marketing team, you excitedly put your heads together to create logos, corporate color guidelines and other elements to boost and reinforce your organization’s identity. But too often, you’re left scratching your head when those things appear differently on various printed and promotional materials. hotcards.com Come on, this is almost 2018! Brand consistency problems should never happen. We can help you make sure they don’t. Let’s say you’re a plant nursery (fun!) and your logo features a vibrant image of an evergreen tree. You understand the importance of maintaining brand consistency online and offline, so you want that logo to represent your company correctly no matter where it appears: Business cards and stationery Digitally printed postcards Wall graphics printed on vinyl Website Email messages 4-color brochures Golf shirts and balloons for your next corporate event Posters printed on recycled paper Without the guidance of a seasoned print partner, different papers and materials (called “substrates”) and […]

7 Must-Have Political Campaign Materials

7 Must-Have Political Campaign Materials

Countless hours, dollars and marketing efforts go into a successful political campaign. From the time when Election Day is in the distant future, right up until it’s only days away, keeping candidates at the top of voters’ minds is crucial. Political signs, posters and banners can all play a part in getting your candidate (or self) elected. Custom printing, eye-catching designs and bold colors get the voters’ attention. Signs, flyers and postcards are also great ways to call out a few key points that candidates feel are a good representation of their campaign. Rally Signs Help supporters stand out in the crowd with custom rally signs. Rally signs are great for conventions and speeches and as a way to find your advocates amongst the masses. Choose vibrant inks and coatings to really make your signs unique. Posters Whether for an event, posted up in a business, or for personal home use, supporters can show where their allegiance lies with a […]

How to Make your Business Stand Out from the Crowd

How to Make your Business Stand Out from the Crowd

As companies become more and more technologically advanced you may be thinking that print marketing is dead. Well good news (especially for us) – it’s not! Print marketing is actually continuing to grow and thrive right along with technology. According to a Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy involves a combination of both print and digital communication. Print will continue to be a part of many marketing campaigns for several reasons. Print marketing materials stand out. In a world where our email inboxes are constantly overflowing, print advertising can be a breath of fresh air. With so many companies competing in the online space they almost cancel each other out. Think about that stuffed inbox, you probably delete the majority of those emails without even reading them. But when you get your daily mail, you probably check out each piece before throwing it in the recycling bin. Print materials warrant that extra attention, thanks […]

Get Elected with Effective Political Print Ads

Get Elected with Effective Political Print Ads

Ever since you were crushing the 3rd grade competition running for class president, political campaigning has probably been important to you. Whether you have maintained a career in politics, or just get a kick out of analyzing the election materials that come your way, all that political printing circulating around you does not go unnoticed. In a world overrun with emails and web-based advertising, your election pleas could easily go unseen if you stick to online strategies alone. With the majority of households reporting they read, or at least scan, direct-mail ads, sending your political print ads via direct mail is a solid strategy. In addition to mailing your print ads, business cards and signage are also popular ways to get your name and message across. Try using any of these materials: Political postcards Political signs such as rally signs Political door hangers Political flyers Political brochures Political banners Get all of your beliefs in front of the audience you’re […]

Let’s Get This Straight, You Didn’t Create a BRAND

Printing 12.19.2014
Let’s Get This Straight, You Didn’t Create a BRAND

One of the most challenging and elusive aspects of building a business is creating this thing called a “brand.” It's not like a machine where you can just write a check and it gets “installed” next week. You can't go to a website and choose the type of brand you want from a menu – and check out. That being said, if this were possible, the people least likely to ever build a brand for their business are those who'd select the “Standard Brand” over the “Premium Brand,” given a choice. You can't even hire a service provider or marketing company to create a brand. At least, not without your company's full participation and adherence to what the “brand experts” tell you to do. (For example, we could help you create a brand, but it's like trying to lose 30 pounds with a trainer and never following the meal plan – the pounds aren't coming off.) Creating a brand is […]

The Brochure Given Out by Ebola

Printing 11.20.2014
The Brochure Given Out by Ebola

Every company has to have a brochure. Yet, Ebola isn't really up to speed yet with "his" brochure because, well, his fame came suddenly this time around and he just wasn't prepared. Be Prepared with Marketing Materials When you land yourself on worldwide television nightly, as Ebola has, be prepared before it happens. Nothing is worse than having your name and information given out all day long on every television station in the world, day after day, and not having a single piece of positive marketing material ready. Ebola is that victim, as the media caught him with his pants down. The best exposure anyone can ever dream of getting and Ebola had zip, nada, not a thing to hand out. How to stop Ebola is a mystery! Why? Because Ebola doesn't have a brochure, that's why. It has been weeks and still, Ebola doesn't have a brochure! So, even with the best coverage the world can give him, he […]

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