Political Advertising

Why Political Printing Should be Part of your Campaign Strategy

Why Political Printing Should be Part of your Campaign Strategy

For political candidates running in a local election campaign, print ads should be a major part of your strategy. This includes direct mail and door-to-door campaigning with political door hangers, brochures, flyers and more. These campaigns are not an overnight, easy feat however. They take work and dedicated volunteers to support your efforts visiting people in the district and preparing the print materials. Not only do these methods take time and energy, but you’ll need the funds to create and print these political campaign advertising pieces. The following are messaging strategies you should consider for your campaign. Targeted Messaging You aren’t going to send out these pieces blindly, you’ve spent a lot of time and money on them after all. Instead of just printing a single political brochure or postcard to send to all of the voters in your district, take a step back and form your strategy. What message might resonate with the particular groups of people in your […]

Negativity in Political Advertising

Negativity in Political Advertising

Whether or not you agree with negative political campaigns, one thing is for sure: you notice them. It’s hard to turn away from an ad letting us know the dirt on one of these esteemed politicians, kind of like driving by an accident, you just can’t help but look. But do these negative ads really impact our voting choices one way or the other? According to a report done by Wesleyan University, 70% of presidential ads in 2012 were negative, up from 9% in 2008. That’s a huge jump, which would lead you to believe that they must be pretty effective. The study indicates that outside involvement, such as interest groups, may have something to do with this. “Interest group airings, though few in 2008, were overwhelmingly positive (75 percent) in that year compared to only 14 percent positive in 2012. Candidate airings, which made up the bulk of the airings in 2008, were only 9 percent negative in 2008.” […]

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