Networking

2 Marketing Moves to Kick-Start 2018

2 Marketing Moves to Kick-Start 2018

This is Part 1 of a 2-part series about shaping your 2018 marketing plan.   The Hotcards team is (almost) ready to quit tossing food into our collective pie holes, but we’re not ready to stop thinking about food, so here’s a morsel of truth: Marketing is a main ingredient of a health company. A dash of it, and your company can be ripe with new customers and growing sales in 2018. A lack of it, and competitors might have you for dinner.   But (gulp) until marketing campaigns can be bought at the corner grocery store (try Aisle 7, next to the cans of time management), you need sound strategies to boost your brand. Tactics that don’t take into account your goals and culture end up being the pits.   Get to Know You   Marketing isn’t about tooting your own horn, but before you look for a new list of prospective clients in 2018, it’s important to analyze […]

5 Tips for Becoming a Better Networker

Networking 12.03.2015
5 Tips for Becoming a Better Networker

Networking is a huge part of being successful in business. With so much competition and the internet making everything so readily available, you really need to find ways to stand out from the crowd. While some of us truly enjoy these interactions and find them effortless, it’s more of a struggle for others. Keep these tips in mind to help get you through your next networking opportunity. Keep in mind that every interaction is a chance to network. You don’t have to be at a formal networking event to make connections with like-minded folks. Strike up a conversation at a summer BBQ, in the line at the grocery store, at a party, etc. Having genuine conversations with people where you each share your passions can open up all kinds of doors. Don’t go straight into career discussions in these scenarios, instead try and actually learn a little more about the people you are talking to. This will make you more […]

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