Marketing Materials

2 Marketing Moves to Kick-Start 2018

2 Marketing Moves to Kick-Start 2018

This is Part 1 of a 2-part series about shaping your 2018 marketing plan.   The Hotcards team is (almost) ready to quit tossing food into our collective pie holes, but we’re not ready to stop thinking about food, so here’s a morsel of truth: Marketing is a main ingredient of a health company. A dash of it, and your company can be ripe with new customers and growing sales in 2018. A lack of it, and competitors might have you for dinner.   But (gulp) until marketing campaigns can be bought at the corner grocery store (try Aisle 7, next to the cans of time management), you need sound strategies to boost your brand. Tactics that don’t take into account your goals and culture end up being the pits.   Get to Know You   Marketing isn’t about tooting your own horn, but before you look for a new list of prospective clients in 2018, it’s important to analyze […]

How to Make your Business Stand Out from the Crowd

How to Make your Business Stand Out from the Crowd

As companies become more and more technologically advanced you may be thinking that print marketing is dead. Well good news (especially for us) – it’s not! Print marketing is actually continuing to grow and thrive right along with technology. According to a Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy involves a combination of both print and digital communication. Print will continue to be a part of many marketing campaigns for several reasons. Print marketing materials stand out. In a world where our email inboxes are constantly overflowing, print advertising can be a breath of fresh air. With so many companies competing in the online space they almost cancel each other out. Think about that stuffed inbox, you probably delete the majority of those emails without even reading them. But when you get your daily mail, you probably check out each piece before throwing it in the recycling bin. Print materials warrant that extra attention, thanks […]

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