That's right, we're kind of a big deal. A while ago, Hotcards received a very nice email from Richard Darrell, the founder of BitRebels.com. BitRebels is a site that brings together all the coolest stuff on the internet into one place, and in Richard's explorations as curator of web awesome, he came across Hotcards. Richard was kind enough to call Hotcards.com a “strong and interesting website” and he asked if we'd like to do an interview that would take a behind-the-scenes look at what makes us so super-cool. The results of that interview are now available for your viewing pleasure. Of course, along with all this interview-y goodness, during the process we also got involved in BitRebels' Epic Giveaway. We were just one of many companies who contributed free products and services to the giveaway (the list was nothing short of epic, as advertised), but somehow those fine folks at BitRebels managed to give it all away. We'll be following […]
The BitRebels Epic Giveaway! Check it out, gang! Our friends over at BitRebels – a website about all kinds of cool stuff – are holding their very first EPIC GIVEAWAY. Tons of businesses have devoted things like webhosting, software, design tools, and print services to the giveaway. Hotcards (look for ID #P15) has contributed some of the greatest prizes, if I do say so myself. Enter to win: 5000 Business Cards (Printed on premium 12pt gloss coated card stock) 5000 Postcards (6″ x 4.25″), OR 1000 11″ x 17″ Posters! Here's how you win. Go to the Epic Giveaway page, here. Make a sweet comment that explains why you deserve to win a given item, such as, “I need those 5000 postcards to promote my online business to a local audience!” or “I need those 5000 business cards because my kid just finished college and now he needs a job.” Twitter about the Giveaway. Add a link about the Giveaway […]
Top ten, baby! This post has been way, way too long in coming. Ever since the start of the new year (what was that, like two weeks ago now!), I've been dying to share the super exciting news that the Hotcards blog made it on to the M-Bossed list of Top 10 Print Blogs! M-Bossed is, itself, a fantastic blog about print media, run by the always insightful Ryan McAbee. Check out a few of his recents commentaries on CES, and why printers should be getting involved, here and here. Thanks for the shout-out, Ryan. And thanks for putting us above PrintCEO. It's always nice to be at the top of a list!
A nice shout out. Priorities sometimes change during a recession. A business philosophy can start to take hold that says: people aren't buying, therefore customer service is no longer priority number 1. But an experience we had this week at Hotcards proves that there's still a lot of positive energy and great business being done out there. Recently, we printed 8000 postcards for OlsenZiegler Realty, as part of a direct mail real estate postcard campaign. It was our second time printer for Cleveland-based OlsenZiegler, and Chris Olsen was so pleased with our service that he posted a very nice blog about Hotcards on ActiveRain, a busy online real estate network. In Olsen's words: “I have done a lot of comparisons of direct mail full-color printers over the years and I have found this company so far to be the best in terms of price and turnaround… I highly recommend HotCards.com and hope you are as happy with their cost, service, […]
Saturday event recap. This Saturday, September 12th, marked the 2009 Susan G. Komen Race for the Cure. Since 1994, the Susan G. Komen Northeast Ohio Affiliate has raised $15 million in support of finding a cure for breast cancer. And most of that money has come from the truly amazing, inspiring Race for the Cure held in Cleveland every year. Of course, 2009 was a particularly significant year for Hotcards. Columbus Woodruff, our head boss-guy, was elected to the Komen NE Ohio Affiliate. Columbus is the big mover behind getting Hotcards so involved in the Race for the Cure. If you've never been to the Cleveland event, start planning for next year! You will be completely blown away by the incredible feeling of community and human spirit on display there. Despite the gloomy morning, thousands of people came out to participate, and the crowd energy was incredible. As you probably know, pink is the color of the ribbon representing support […]
Art! Videos! Cool Dudes! Maybe you've been printing with Hotcards.com for a while, but did you know that we've got our very own ridiculously talented in-house design team? True story. Every day, Hotcards' designers are hard at work putting together posters, flyers, business cards, apparel designs, and other sweet print art and marketing collateral for those of our customers in the know. And now you can take a look at all the great stuff they've been creating lately right here, at InHousePixels. InHousePixels showcases the print design work happening at Hotcards, but that's not all. It's also full of videos covering the latest wacky pranks being pulled around the office (otherwise known as INTERN BLOG), and has lots of cool links to the portfolios and blogs of the design team. I might be a little biased, but I don't think I'm too far off in saying that InHousePixels is very likely the greatest print design blog in the history of […]
Interviews with printers who use social media – like us! Over the last year, having a presence in the social media marketplace has become pretty darn important to those of us in the printing industry. For the thoughts and insights of seven different printers (including Hotcards) on the subject, check out this great piece on PrintCEO, put together by Gail Nickel-Kailing. My favorite quote in the article comes near the beginning, where marketing expert Seth Godin says, “Social media, it turns out, isn't about aggregating audiences so you can yell at them about the junk you want to sell. Social media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed.” This isn't just my favorite quote from the article, but probably one of my all-time favorite insights into social media. It shows that the worst thing you can do is get out there and push […]
Welcome to touchy-subject-land. Every second piece of news about printing over the last couple of months has been about the death of print journalism – namely, newspapers, but also magazines, trade publications, and even the sacred BOOK. All this hubbub isn't unjustified. Just on Friday, Denver's oldest newspaper, The Rocky Mountain News, put out its last print edition. However, there seems to be this assumption flying around in the subtext of all the talk that if newspapers die, the rest of the print industry is bound – nay, perhaps even obliged – to go down, like some sort of incidental Titanic string quartet, with the ship. This is simply not the case. The question, in my mind, is not how commercial printing will survive the death of newsprint, but, dare I say, how it stands benefit. Intimations of these benefits are already appearing. Just yesterday, it was announced that The Daily News in Valencia, California, will quit printing, laying off […]
Because we're awesome. Cleveland news channel WKYC came by the Hotcards head office this week to talk to us about the printing business. Check out the resulting article and news story here. The story turned out great. They interviewed a bunch of people, and everybody was very professional and NOT at all nervous. And they covered all the stuff that's cool about Hotcards. They talked about how we got started, when Columbus had an idea for a better printing business, and how he built it with no help from bank loans or borrowed startup capital. They talked about our green printing efforts, and showcased our sweet water-saving plate processor. (NB: in the video clip, Columbus says the processor uses only 15 gallons of water a week, but the article accidentally quotes him as saying 15 gallons a month. Just a typo, folks.) The story also mentions that we're a union print shop, which is a bigger deal nowadays than it […]
Looking good, guys! Back in the office after an extended holiday weekend. This is a weird time of year. There's just a few full color printing days between the Christmas holiday (if you do, indeed, celebrate that sort of thing), and New Year's (which I truly hope that you do celebrate). It can be a hard time to get things accomplished. You're burnt out from Christmas, but excited for the big party yet to come. To keep your spirits up and your energy focused, here's an inspiring picture from the team at Hotcards. Design experts that we are, we all just showed up on Christmas Eve dressed like this, I swear!