Let's keep it simple: when it comes to attracting new clients, you don't want to be pushing anything. People can tell when they're being sold something. The best brands in the world have people coming to THEM because of reputation and exceptional products. Maybe you have both of those things; I'm not saying you don't. But the best (and easiest) way to attract new followers to your brand is through awesome social media content! The first step is to set yourself up on these two platforms: Twitter and Instagram. Hopefully your brand already has a Facebook page, but if you don't, go ask your Aunt Shirley to set you up with that (she's on it, trust me) and then get back to this post. TWITTER Twitter is one of the best ways to communicate quickly and efficiently (read: FREE) with your consumers. It's like answering questions and receiving feedback but without the hassle of real mail or a long response. […]
It's a sad day indeed when individuals purloin the hard work of others and present it as their own work.Call it desperation, a lack of pride, or cases of shameless hackery on parade – but the net result is the same: Representing another's work as your own. For shame, I say. Why did you get into this line of work to begin with if not for the satisfaction of work well done? It kind of makes one's skin crawl a little, but now, without further ado, shameful logo rip-offings, courtesy of the logo rip off catchers at Logothief.com. It was noble of the offending sushi bar designer to white out some details in the sushi bar design they ripped off. The logo is testimony to the lack of freshness in the place, however. There's just no way in heck that two people pull this visual image out of the atmosphere. Sometimes great minds do think alike, but this ain't one […]
The world is positively swimming in people who see themselves as t-shirt designers/ illustrators. Ads for their puntastic-abominations are everywhere on the internet, and in most cases, the stuff is pretty much… well, you get it. One exception is a chap from Malaysia by the name of Chow Hon Lam aka Flying Mouse, who lets people have it with both barrels when he unleashes a t-shirt design. There’s an element of absurdity as there pretty much always is with this stuff, but the concepts and illustrations go farther than the usual pun stuff. They’re pretty funny!
It’s time once again to ooh and ahh at the lovely posters that designers hath made. Yes, the National Poster Retroprospectus is here. Well, maybe not where you are, but it is worming its way around the country. No word on just how many of the posters were fabricated simply to fish for such acclaim, but does that even matter? They’ve been made, and now they’re being celebrated. In all, there will be 300 posters on display crafted by luminary artists and designers. (Who do you consider the most famous poster designer? Maybe Shepard Fairey?) Here are some of the posters that will be on display at the NPR.
As much as possible the use of recycled paper and ink for printing should be strictly followed. Although recycled paper may not be always available in all the possible sizes, renewable inks are readily available in the market. Green printing involves adopting practices that are easy on the environment in terms of causing minimal pollution. Switching over to greener options in organizations require a paradigm shift in the way we are accustomed to working. The following simple initiatives can go a long way in the direction: Use of recycled paper and ink As much as possible the use of recycled paper and ink for printing should be strictly followed. Although recycled paper may not be always available in all the possible sizes, renewable inks are readily available in the market. Reviewing design formats One of the major reasons of wastage is due to elaborate designing. The designs and presentations should be thus reviewed so that not much ink is wasted […]
Logos are the expression of a complex idea in simple terms which immediately strike the attention of the onlooker. There are many logos that we associate with immediately; however, many such logos have presently undergone redesigning to give it a modern touch while keeping intact the original design. Here are ten such top redesigns of logos in 2012 American Red Cross logo This has probably been one of the most renowned symbols that flash across during disaster or emergency situations, known as the American Red Cross. The corporate identity of this NGO is the first aid symbol which was used for decade’s altogether. However, this year, the logo has been given a dynamic edge by encircling the red cross in a white 3-D badge with American Red Cross written on the side in grey in place of the black lettering. Windows 8 Logo The Windows 8 logo has probably been the most talked about logo that has been redesigned from the iconic multi-color logo which has been the […]
Political campaigns utilize a variety of printed sources to spread their message. The idea is to introduce and popularize the candidate across the mass audience. Political printing is extensively used in campaign promotions. It includes direct mails, pamphlets, stickers, door hangers, T-shirts and other merchandises. Many companies specialize in printing campaign material, which get more and more active falling elections. Predicting the trends for 2012, political printing is likely to be used more extensively this year. Political campaigns are completely focused on trying to personalize the potential voters with the candidate. Political printing is thus adopted in attempt to reach everyone possible. Be it any elections, building a successful campaign is a long process; starting right from introducing a new candidate, followed by building a strong reputation, and at last, pursuing the people to vote in favor of the party. The printing material for the campaign is usually produced within a six week period, long before the elections. The selection […]
The world the internet has ushered in has brought with it plenty of ways to make our lives easier. Whether that's doing our grocery shopping or discovering our new favorite band, it's quite amazing what we've been able to achieve. But it's not all good news. Thanks to the sheer number of advertising methods the web offers, it's actually making certain promotional methods less effective, simply due to over-saturation. When everyone is advertising with web banners, everybody starts to ignore them: it's simple common sense. Some people believe that our devotion to the web has made us forget some of the more traditional methods of reaching new audiences – like print for example. However all you need to do is browse for print companies and you'll soon see that there are plenty still alive and kicking. And in fact, using print could be better than going purely online. Why? Because the web is so packed with promotion, the world of […]
One designers take on the current state of graphic design and the common shortcomings of many new designers. I'm going to start this by giving the definition of Fundamentals: Forming or serving as an essential component of a system or structure Notice, if you will, the word ESSENTIAL. In relation to the design and print world, you can not achieve a printed piece without the essentials… unless of course you just get lucky. For the past few years the graphics world has been turned on its ear. What used to be a very strict community of happy elitists who were very quick to scoff at any file that's not prepared and packaged exactly by the book is now populated by do-it-yourselfers who have figured out that with a cheap desktop computer and some pirated software, they too can be a graphic designer. “Never mind resolution, bleed, overprint, spot, process and post script,” they cry… “These things are meaningless and obsolete,” […]
…and a new Design Idea of the Week! A recent article in AdAge looks at the growing popularity of the long-format ad. “Branded content,” in the form of short films and music videos created by advertisers are the sexiest, if not the newest, high-end promotional tool going these days. People want entertainment, not advertising, so why not provide advertising entertainment? In response to commercials and online ad spots becoming increasing brief and punchy, many advertisers have recently gone in the opposite direction, producing 3-minute, 10-minute, and even 30-minute film-style commercials. The products being advertised act as props or storytelling elements in these long-format ads, which advertisers say are engaging consumers on whole new levels. All of which got me thinking, why can't the same principles of long-format, narrative-based advertising be applied to print? A brochure could be a novella. A catalog could be designed as a comic book. The difference in production costs should be negligible, if anything, so stop […]