How to Effectively Use Business Cards
While you may think that business cards are going by the wayside, only to be replaced by phone contacts and emails, that’s not the case for several reasons. A business card is a very valuable networking tool and you shouldn’t retire yours just yet. The next time you’re at a networking event, or even run into someone you’d like to connect with in line for coffee, you don’t necessarily want to pull out your phone in the middle of a conversation. Instead, hand over your business card and continue your discussion. Here are a few ways to use your business cards effectively.
Modernize them. Business cards can now include more than just your name, phone number, company and email. Include your website if you have one, as well as a link to your LinkedIn page. If you really want to make a statement, try an unconventional approach, like custom Hotcards. Hotcards let your imagination run wild. Create a car-shaped business card for your auto repair shop, a tooth-shaped business card for your dentistry practice and anything else you can dream up. Also consider adding your photo to your business card. When we meet multiple people at events it can be easy to forget who’s who, but it’ll be a lot harder when your face is staring right back at them.
Always have them on hand. You never know when you might run into someone that you want to share your information with. Tuck some into your wallet, pocket, car, handbag and anywhere else that’s easily accessible. You’ll also want to keep track of when your quantities start dwindling so that you can order more before they run out.
Try something unique. If your business card looks just like the rest in the stack it might get looked over. Creating cards on luxury stock such as silk, or utilizing a foldover format, will help them stand out. Luxury business cards not only catch the eye, they also show potential business contacts that you are serious about the products or services you have to offer.
Leave your business cards in strategic locations. Ask non-competing business that may attract similar customers as you if you can leave a small stack behind, or pin one to their message board.
Jot down a note on the back. If you had a nice chat with someone, write a quick note on the back. Thank them for their time and include a personal phone number or email if you want to – anything to further help them remember you.
Work with a professional. If you aren’t quite sure what to include on your business card, what fonts to use, cardstock to pick, etc. a professional designer will be able to help you. They will point you in the right direction and ensure that you end up with a high quality product.
You don’t want to be scribbling your contact information on the back of a receipt or used napkin. Nor do you want to depend on everyone you meet wanting to add your contact information to their cell phone. Always keep your premium business cards on hand, you never know when you might meet someone you hope to connect with!