Why Political Printing Should be Part of your Campaign Strategy
For political candidates running in a local election campaign, print ads should be a major part of your strategy. This includes direct mail and door-to-door campaigning with political door hangers, brochures, flyers and more. These campaigns are not an overnight, easy feat however. They take work and dedicated volunteers to support your efforts visiting people in the district and preparing the print materials. Not only do these methods take time and energy, but you’ll need the funds to create and print these political campaign advertising pieces. The following are messaging strategies you should consider for your campaign.
You aren’t going to send out these pieces blindly, you’ve spent a lot of time and money on them after all. Instead of just printing a single political brochure or postcard to send to all of the voters in your district, take a step back and form your strategy. What message might resonate with the particular groups of people in your community? Which of these community members share similar interests and backgrounds? You’ll want to create targeting print materials that speak specifically to these groups. Consider individuals such as the elderly, young families, single women, etc. Different issues will speak to different voters. For example, a family with young children might have a more vested interest in the local schools vs. an elderly couple.
General messages to your district are still a good idea. A postcard or brochure provides you with a decent amount of space to place your general message, beliefs, and future plans to share with all voters that may not be familiar with you. This is crucial to building name recognition in your area. Voters want to not only learn about the issues you support, but they also want to learn more about you and feel a sense of trust in you before they give you their vote.
Phil Van Treuren of PoliticalCampaigningTips.com shares the importance of hand-written follow-ups. “As a first-time candidate, I got into the habit of always carrying a small notepad and pen with me, regardless of what I was doing; door-to-door campaigning, attending a local event, going to the grocery store . . . you name it. I frequently found myself running into people who lived in the community (especially during my door-to-door efforts, obviously), and I never wanted to miss an opportunity to briefly introduce myself and learn their names. After I met new people, I would always write their names down in my notebook and mail them a handwritten follow-up postcard as soon as I had the opportunity.”
When speaking to the community about your candidacy, most people don’t have the time to stop and talk to you for 30 minutes, and you likely don’t have all that much time to give to everyone. Sharing your message with direct mailing pieces is a great way to reach a large number of voters at once. In addition to making sure you are present in the community and available to meet the public face-to-face, send out your political postcards, flyers, brochures and more, and try and always send out follow-up messages.