Print Politics

Ohio Primary Campaign Printing

Obama unveils a new print design in Youngstown

To keep things spicy in Ohio, the Obama camp has recently whipped out a new print design. The rally sign printing sticks to the classic Obama campaign style, setting a modern sans serif font into a field of navy blue, a small logo in discreet red and white at the top, poised like a political cherry. But the slogan is fresh: “Keeping America's Promise.”

Keeping America's Promise

You gotta love how candidates latch on to broad concepts based on socio-economic statistics in order to come up with these slogans. Just imagine all those media folks sitting around:

“Okay, we need a new piece of full color printing. Something special for Ohio.”

“Okay, I think we should stick with a similar style to the 'Change We Can Believe In' signage.”

“Agreed, but this time, we need to use fewer words. Fewer words pack a bigger punch.”

“Okay, well, we know that Ohio is going through a drawn-out economic slowdown due to overseas outsourcing in multiple manufacturing sectors.”

“Well, that doesn't sound like the America our ancestor were promised by the Declaration of Independence.”

“No, sir, it does not!”

“Okay, how about 'reclaiming the pursuit of happiness!'”

“Shut up!”

“Too long! How about, 'bringing economic independence back to America!'”

“That's even worse!”

“Okay, I've got it! 'Keeping America's Promise!'”


“It's okay, I guess.”

“We could put 'Keeping' and 'Promise' in light blue, and 'America' in white so it really pops out of the background!”

“No reason to waste the full color printing on a two-tone design.”

“Let's run with it.”


Disclaimer: Not an actual transcript from within the Barack Obama campaign.

What do you think? Does “Keeping America's Promise” strike the right note in Ohio?

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