The Epic Odyssey of the LeBron2010 Banner
Edge-of-your-seat full color printing action!
If you follow the Hotcards' blog, then you know that the team around here does a lot of cool stuff. In an interview we did a while back with graphic designer Glen Infante, he told us all about a side project of his, LeBron2010. For the last two years, Glen, and other RealCavsFans, have been trying to raise enough money to have a giant banner of LeBron James printed and posted in Cleveland. The message: keep LeBron in Cleveland and on the Cavs!
Finally, after a ton of fundraising and a ton of work, the banner/billboard went up last week on the side of Nick's Sports Corner. But it didn't go up easy!
On Friday, it seemed like everything was going to go off without a hitch. The massive 70 x 20 foot banner was printed, as were gorgeous matching posters that would be given away at Nick's over the weekend.
Then, at the 11th hour, permission to display the banner was denied by the City of Cleveland's Commissioner of Buildings. It was late in the afternoon on a Friday, and the Lebron2010 team figured there was no chance in hell that they could get the decision reversed.
Then, after much emailing, word of the denial made its way to none other than Dan Gilbert, owner of the Cleveland Cavaliers. Dan made some calls, and just like that, the Chief of Government Affairs gave the go-ahead to put the banner up!
Needless to say, it was a great weekend. The banner drew a massive amount of attention, proving that there are few mediums of advertising more effective than a stunningly designed, full color, massive billboard.
The LeBron2010 image, designed by Glen Infante, depicts the Cavalier at different stages throughout his life and career, alongside the message: Born Here, Raised Here, Plays Here, Stays Here.
The energy and enthusiasm behind this print project has already been covered by multiple news sources. And the best part? The entire project was completely driven and funded by the community – people who love Cleveland and love the Cavs, and just wanted to show LeBron how much he means to the city.
Now all we need is a visit from the man himself!