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Interviews with printers who use social media – like us!

Over the last year, having a presence in the social media marketplace has become pretty darn important to those of us in the printing industry. For the thoughts and insights of seven different printers (including Hotcards) on the subject, check out this great piece on PrintCEO, put together by Gail Nickel-Kailing.

My favorite quote in the article comes near the beginning, where marketing expert Seth Godin says,

“Social media, it turns out, isn't about aggregating audiences so you can yell at them about the junk you want to sell. Social media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed.”

This isn't just my favorite quote from the article, but probably one of my all-time favorite insights into social media. It shows that the worst thing you can do is get out there and push people, advertise aggressively, and focus on trying to create sales rather than relationships. Things like Facebook and Twitter are so popular because they harness our human impulse to share ourselves. But when someone tries to take advantage of that for commercial reasons, it can, at best, be annoying, and at worse, actually hurt people's feelings by making them feel manipulated or taken advantage of. And that's some bad PR.

Read the article on PrintCEO. It's lovely and heartening to see how hip many printers are to this subject.


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