Scary Halloween Print Ads
Just kidding! Halloween isn't scary anymore!
When I was a little girl, my Halloween costume choices were governed by a basic principle: it's gotta be scary. The point of Halloween, my dad explained, is not to channel your inner princess or sugar plum fairy, it's to channel your inner witch, ghoul, or mad scientist.
But then, those were the good old days. According to reports, over the past decade, kids' costumes, and concomitantly, Halloween print advertising, have become progressively less scary. Despite what the latest SAW movie would have you believe, the average consumer just isn't that interested in being scared, and Halloween is now more about living out fantasies than giving ourselves a good fright.
News stories on the subject point to everything from post-9/11 anxiety to increased consumer alarmism for the de-scary-fication of Halloween print advertising. However, a look at some vintage ads tells a different story, and begs the question, “has Halloween advertising EVER been scary?”
Check out these print ads from yesterday and today and judge for yourself:
Links to great spooky galleries: