Poster Ad for Photoshop CS4

“As Real As It Gets.”

Burnt out on election campaign printing? Looking for something to restore your faith in the true lighthearted, brilliant beauty of full color print design? Check out this piece of poster printing, created to advertise Photoshop CS4…

Flickr Photo Download: as real as it gets...

The interesting thing is that this awesome poster design was floating around for bit, with everybody going OOO and AHH and nobody having a clue where it came from. Some people were even bah humbugging it and saying it must have been photoshopped. What do you think?

Turns out it was created by the Jakarta branch of agency Bates141 for a poster printing campaign. Here are all the details:

Brand :
Agency : Bates141 Jakarta
Creative Director : Hendra Lesmono
Art Director : Andreas Junus & Irawandhani Kamarga
Copywriter : Darrick Subrata
Photographer : Anton Ismael

Good job, Darrick Subrata on the tagline “As Real As It Gets.” This is a great example of how a print copywriter's job is to say less and mean more.

For those who doubt the realness, check out this neat little Flickr gallery of the creation process.

Thanks to team member Wanda Kamarga for the pics and project info!

More proof that good print design makes us feel better about life. Happy Monday!

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