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5 Tips for Becoming a Better Networker

Networking 12.03.2015
5 Tips for Becoming a Better Networker

Networking is a huge part of being successful in business. With so much competition and the internet making everything so readily available, you really need to find ways to stand out from the crowd. While some of us truly enjoy these interactions and find them effortless, it’s more of a struggle for others. Keep these tips in mind to help get you through your next networking opportunity. Keep in mind that every interaction is a chance to network. You don’t have to be at a formal networking event to make connections with like-minded folks. Strike up a conversation at a summer BBQ, in the line at the grocery store, at a party, etc. Having genuine conversations with people where you each share your passions can open up all kinds of doors. Don’t go straight into career discussions in these scenarios, instead try and actually learn a little more about the people you are talking to. This will make you more […]

How to Effectively Use Business Cards

Business Cards 12.03.2015
How to Effectively Use Business Cards

While you may think that business cards are going by the wayside, only to be replaced by phone contacts and emails, that’s not the case for several reasons. A business card is a very valuable networking tool and you shouldn’t retire yours just yet. The next time you’re at a networking event, or even run into someone you’d like to connect with in line for coffee, you don’t necessarily want to pull out your phone in the middle of a conversation. Instead, hand over your business card and continue your discussion. Here are a few ways to use your business cards effectively. Modernize them. Business cards can now include more than just your name, phone number, company and email. Include your website if you have one, as well as a link to your LinkedIn page. If you really want to make a statement, try an unconventional approach, like custom Hotcards. Hotcards let your imagination run wild. Create a car-shaped business […]

Custom Ways to Promote your Show or Artist

Events Music 11.06.2015
Custom Ways to Promote your Show or Artist

If you’re in the music industry you know the power and importance of promotion. No event is too big or too small to spread the word as much as possible. Whether you are promoting a new album or hosting an upcoming concert or show, make sure you have the printed resources to make your promotion a success. Event Promotion Tickets: Custom event tickets put your venue or performing artist at the forefront of your event. Get guests excited about your upcoming event with high-quality tickets. Flyers: Create eye-catching custom flyers that show where and when to buy tickets, concert dates/times, and a phone number for additional information. Posters: Posters are a way to show the information included in your flyers – but in a bigger and more noticeable way. Use custom posters to advertise your show, tour dates, ticket stops and more, as well as to feature the band or singer that will be performing. According to concert hosting and […]

How to Spread (Corporate) Holiday Cheer

Greeting Cards 11.06.2015
How to Spread (Corporate) Holiday Cheer

Just because you run a corporation doesn’t mean holiday cheer has to be left at the door. Your employees probably have a little holiday fever and are planning family gatherings, compiling their holiday cookie recipes and shopping for the best deals on gifts. This time of year can be pretty distracting, but why not make it a little more fun? Here are a few ways to spread some holiday cheer around the office and with your clients. Send holiday greeting cards. Business holiday greeting cards are a way to let your clients know you appreciate their business. Sending a card or small gift will be a reminder to them that they have found a good partner in your company, and that the relationship goes beyond everyday business interactions. Building this kind of rapport is what keeps clients satisfied with your company. If you want to let your employees know you acknowledge all the hard work they do on a daily […]

Why Political Printing Should be Part of your Campaign Strategy

Why Political Printing Should be Part of your Campaign Strategy

For political candidates running in a local election campaign, print ads should be a major part of your strategy. This includes direct mail and door-to-door campaigning with political door hangers, brochures, flyers and more. These campaigns are not an overnight, easy feat however. They take work and dedicated volunteers to support your efforts visiting people in the district and preparing the print materials. Not only do these methods take time and energy, but you’ll need the funds to create and print these political campaign advertising pieces. The following are messaging strategies you should consider for your campaign. Targeted Messaging You aren’t going to send out these pieces blindly, you’ve spent a lot of time and money on them after all. Instead of just printing a single political brochure or postcard to send to all of the voters in your district, take a step back and form your strategy. What message might resonate with the particular groups of people in your […]

Negativity in Political Advertising

Negativity in Political Advertising

Whether or not you agree with negative political campaigns, one thing is for sure: you notice them. It’s hard to turn away from an ad letting us know the dirt on one of these esteemed politicians, kind of like driving by an accident, you just can’t help but look. But do these negative ads really impact our voting choices one way or the other? According to a report done by Wesleyan University, 70% of presidential ads in 2012 were negative, up from 9% in 2008. That’s a huge jump, which would lead you to believe that they must be pretty effective. The study indicates that outside involvement, such as interest groups, may have something to do with this. “Interest group airings, though few in 2008, were overwhelmingly positive (75 percent) in that year compared to only 14 percent positive in 2012. Candidate airings, which made up the bulk of the airings in 2008, were only 9 percent negative in 2008.” […]

Seeing Green: Printing is Eco-Friendly [INFOGRAPHIC]

Green Printing 09.18.2015
Seeing Green: Printing is Eco-Friendly [INFOGRAPHIC]

You may have always thought that cutting down trees for the sake of printing on paper is bad for the environment, but in fact, printing actually is eco-friendly! When companies choose green printing, they: Use inks that are low in volatile organic compounds (VOCs) Use responsibly milled paper Order in bulk Eliminate chemical waste Partner with American suppliers Hotcards strives to always practice eco printing, and the tree farms we use for our paper supply actually plant multiple trees for each one harvested. The paper industry is actually leading the way on alternative energy use, and paper made from recycled materials generates 35% less water pollution and 74% less air pollution than milled virgin paper. Check out our infographic and learn more at Hotcards and Do You Know the Facts.

Think Outside the Rectangle: Creative Business Card Ideas

Business Cards 09.18.2015
Think Outside the Rectangle: Creative Business Card Ideas

Sometimes in business it can be tough to stand out from the competition. You run in the same circles, try the same advertising tactics and generally step on each other’s toes. Lucky for you, we have one small, palm of your hand-sized way to be a little bit different, offer something that will make potential customers remember you. It’s something that you hand out in business pretty regularly, and you have probably accumulated so many without even thinking about, many of which get tossed to the back of your desk drawer. We’re talking business cards, people – and it’s time for you to think outside the rectangle. Let us start by saying there is nothing wrong with your standard business card. If you prefer a more classic design, the business cards that we’ve all known and loved for many years work just fine. They are a convenient and easy way to share your personal information with potential clients, partners, freelancers […]

7 Must-Have Political Campaign Materials

7 Must-Have Political Campaign Materials

Countless hours, dollars and marketing efforts go into a successful political campaign. From the time when Election Day is in the distant future, right up until it’s only days away, keeping candidates at the top of voters’ minds is crucial. Political signs, posters and banners can all play a part in getting your candidate (or self) elected. Custom printing, eye-catching designs and bold colors get the voters’ attention. Signs, flyers and postcards are also great ways to call out a few key points that candidates feel are a good representation of their campaign. Rally Signs Help supporters stand out in the crowd with custom rally signs. Rally signs are great for conventions and speeches and as a way to find your advocates amongst the masses. Choose vibrant inks and coatings to really make your signs unique. Posters Whether for an event, posted up in a business, or for personal home use, supporters can show where their allegiance lies with a […]

Signs and Banners for Event Marketing

Banners Signs 08.17.2015
Signs and Banners for Event Marketing

People visiting trade shows or events with multiple vendor displays are passing by countless booths throughout the day. No matter how awesome your business or service is, you have to somehow get attendees to your booth or tent before they even know anything about you. Eye-catching custom banners and custom sign printing are one way to attract visitors in order to generate leads and reel in the decision-makers you are hoping to work with in the future. According to the Center for Exhibition Industry Research, 98% of young exhibitors find that exhibitions deliver unique value that cannot be fulfilled by other marketing or sales channels. They value the face-to-face interaction and in-person product demonstrations. More than 7 out of 10 young exhibitors view the exhibition channel as a medium to accomplish multiple important marketing and sales objectives. But in order to achieve that face-to-face interaction, you must first get individuals to your booth. Signs and banners for event marketing should […]

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