Deep thoughts on printing.
The other day, Mike and Andrew from Printing411 got in touch with us here at Hotcards to tell us about their great new blog, which explores, in their words, “the psychology, style, history, and environmental impact of mail marketing and modern propaganda.”
Mike and Andrew are both grad students who take an academic interest in the print industry. Although their blog is just in its infancy, they've already posted on great topics like reducing the environmental impact of marketing materials, and weighed in on the pros and cons of personalization in direct mail marketing.
As all you print lovers out there know, it's hard to find a printing blog that's not primarily promoting a business interest, so check out Printing411 for what might turn into an interestingly impartial look at what print is doing right, what it's doing wrong, and where the industry as a whole is headed.