Printing Signs of the End Times
Goodbye Circuit City
This week, Circuit City, a major U.S. retailer of consumer electronics, officially closed their doors after a long, painful death. And it occurred to me that one of the saddest forms of printing is going-out-of-business printing.
It seems unfortunate that the last thing a company has to do before their throw in the towel, is print a bunch of signage advertising the fact that they're going out of business, in an effort to sell off their remaining stock. To do so, they have to hastily construct a series of signs that are both colorful and cheerful about the prospect of closure.
It's a business' final print campaign. And while I'm not saying that Circuit City brought us the finest print collateral human ingenuity has to offer, the images taken from it's last days, varying for chaotic to ghostly, do have a certain poignancy: