Use Your Printer to Stay on Top
Guest blog on WAJC!
As 2009 lurches forward, we're seeing the emergence of some interesting trends in the printing industry. Companies that have maintained ad spending are seeing positive ROIs. Big brands are redesigning their packaging, choosing to fight rather than go out of style. And while the clutter and hype of web advertising falters, consumers are showing an increased trust in print promotions.
All this goes to show that a soft economy is no time for the faint-of-heart. It's prime time for innovators to step forward and find new, better ways of doing pretty much everything.