Print Takes Over the Web in Second Life

It's bizarro world!

We're all used to hearing stories about how web technology, web advertising, and digital communication is 'replacing' print. But how about a story about print taking over the virtual world?

Today, in the online universe of Second Life, the island of Printalution was born. Printalution is an effort of the Graphic Communications community to create a place in Second Life where people can come to learn about the print communications industry.

On the island of Printalution, interested 'Gen Yers' (that's the targeted demographic, at least) can see introductions to the phases of printing, take print training seminars, and communicate with industry experts.

Printalution may even turn out to be a major green resource for the community, as education seminars can now be held in virtual reality rather than resource-intensive brick-and-mortar venues.

It remains to be seen whether or not the Second Life community will respond enthusiastically to Printalution. I'm sure success will depend on the super funzo interactive elements being integrated by the island developers, but I couldn't actually bring myself to sign up for Second Life in order to see it 'in person.'

And okay, so maybe it sounds a little cheesy, but it's not the cheesiest recruiting tactic ever rolled out by our industry. And any foray on the part of printers to take over a little piece of the world wide web makes me happy, because it makes me think of one thing and one thing only: print's still going strong, and doing cool new stuff every day, so DON'T STOP THE PRESSES!

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