Printing

Vehicle Wrap Your Taxi Cab

Isn't it a full color printing match made in heaven?

The other weekend, I found myself in a small town in the middle of nowhere. Doesn't matter what town it was. What matters is this: it made me notice a cool thing about small towns, which is that they're not stuck with all the same rules that you find in big cities. And sometimes, thanks to this, they come up with some pretty cool print advertising.

During my stay in Town X, I took a few cabs, each of which, I was impressed to discover, were covered in advertising for local businesses. The cabs, in this case privately owned, had been vehicle wrapped to increase the cabbies' revenue.

So why don't we do this in big cities? Every day I watch thousands of yellow cabs drive by my office window, adorned only with the name of their parent company. I suppose it's corporate policy that prevents cabbies from monetizing with vehicle wraps – a state of affairs which is bloody unfortunately.

Now, I'm not advocating for advertising on every available public service, but since cabs are big rolling advertisements anyway, why not vehicle wrap, and maximize the potential of that already existing ad space?

Private cabs, and small town services not bound by arcane company mores, get to do it, and they're benefiting from not being stuck “inside the box” by increasing their revenue stream.

Zen printing thought for the long weekend: Sometimes the most innovative printing solutions come from off the grid. Clunky corporate dinosaurs – vehicle wrap those scales or face extinction!


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