Green Printing Paradoxes

…and Tom Fishburne's wonderful Brand Camp

At Hotcards, we're always trying to come up with ways to be a better green printer. It's not easy. We're part of an industry that revolves around paper, for Petey's sake! In the end, all you can do, in business and in life, is just TRY as hard as you can to make eco-friendly choices, even when it seems like the odds are insurmountable. It's only when we're not trying that we begin to have serious problems.

Of course, the really tough green printing decisions come when you have to choose free a variety of options, each purportedly 'greener' than the last. If you're a business or an individual looking for a green printer, then you know the feeling. Recycled paper or tree-farmed paper? Soy inks or vegetable inks? Should you work with local suppliers to reduce your fuel footprint, or order the 'greener' product from halfway around the world?

It's easy to think that you're the only one who doesn't seen the obvious answers, which is why I got a major laugh out of this recent Brand Camp cartoon by Tom Fishburne:

Eco Claims Arms Race by Tom Fishburne

I've wanted to tell you guys about Brand Camp for a while, so this seemed like the perfect opportunity. Anyone who's ever worked on a branding, marketing, advertising, or design project will get some much-needed catharsis out of these comics. You can browse through them on Tom Fishburne's blog, here.

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