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7 Must-Have Political Campaign Materials

7 Must-Have Political Campaign Materials

Countless hours, dollars and marketing efforts go into a successful political campaign. From the time when Election Day is in the distant future, right up until it’s only days away, keeping candidates at the top of voters’ minds is crucial. Political signs, posters and banners can all play a part in getting your candidate (or self) elected. Custom printing, eye-catching designs and bold colors get the voters’ attention. Signs, flyers and postcards are also great ways to call out a few key points that candidates feel are a good representation of their campaign. Rally Signs Help supporters stand out in the crowd with custom rally signs. Rally signs are great for conventions and speeches and as a way to find your advocates amongst the masses. Choose vibrant inks and coatings to really make your signs unique. Posters Whether for an event, posted up in a business, or for personal home use, supporters can show where their allegiance lies with a […]

Signs and Banners for Event Marketing

Banners Signs 08.17.2015
Signs and Banners for Event Marketing

People visiting trade shows or events with multiple vendor displays are passing by countless booths throughout the day. No matter how awesome your business or service is, you have to somehow get attendees to your booth or tent before they even know anything about you. Eye-catching custom banners and custom sign printing are one way to attract visitors in order to generate leads and reel in the decision-makers you are hoping to work with in the future. According to the Center for Exhibition Industry Research, 98% of young exhibitors find that exhibitions deliver unique value that cannot be fulfilled by other marketing or sales channels. They value the face-to-face interaction and in-person product demonstrations. More than 7 out of 10 young exhibitors view the exhibition channel as a medium to accomplish multiple important marketing and sales objectives. But in order to achieve that face-to-face interaction, you must first get individuals to your booth. Signs and banners for event marketing should […]

How to Make your Business Stand Out from the Crowd

How to Make your Business Stand Out from the Crowd

As companies become more and more technologically advanced you may be thinking that print marketing is dead. Well good news (especially for us) – it’s not! Print marketing is actually continuing to grow and thrive right along with technology. According to a Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy involves a combination of both print and digital communication. Print will continue to be a part of many marketing campaigns for several reasons. Print marketing materials stand out. In a world where our email inboxes are constantly overflowing, print advertising can be a breath of fresh air. With so many companies competing in the online space they almost cancel each other out. Think about that stuffed inbox, you probably delete the majority of those emails without even reading them. But when you get your daily mail, you probably check out each piece before throwing it in the recycling bin. Print materials warrant that extra attention, thanks […]

Get Elected with Effective Political Print Ads

Get Elected with Effective Political Print Ads

Ever since you were crushing the 3rd grade competition running for class president, political campaigning has probably been important to you. Whether you have maintained a career in politics, or just get a kick out of analyzing the election materials that come your way, all that political printing circulating around you does not go unnoticed. In a world overrun with emails and web-based advertising, your election pleas could easily go unseen if you stick to online strategies alone. With the majority of households reporting they read, or at least scan, direct-mail ads, sending your political print ads via direct mail is a solid strategy. In addition to mailing your print ads, business cards and signage are also popular ways to get your name and message across. Try using any of these materials: Political postcards Political signs such as rally signs Political door hangers Political flyers Political brochures Political banners Get all of your beliefs in front of the audience you’re […]

Why You Should Print Local!

Buy Local 05.14.2015
Why You Should Print Local!

We all appreciate the convenience of making purchases online. We can hop on our computer, click a few buttons and be done. But with so many online printing companies out there offering you piles of products for a cheap price, you want to make sure you are going with a reliable service. When you can find the ease and convenience of online printing and combine that with a local printing service, it’s a win-win! Not only are you getting a product from a dependable and convenient online source, but you can also support your local community. Here are a few reasons to use online local printing companies for your next print job. Personalization A local online printing company will give you excellent personalized attention, all with the convenience of online ordering. Getting paper samples, print proofs, great customer service and more will help ensure you receive the products you want. Don’t entrust your hard earned cash to a place that […]

Hotcards fam: We’re launching a new version of our website! EXCITING STUFF!

Hotcards fam: We’re launching a new version of our website! EXCITING STUFF!

No really, it’s exciting stuff. This project has been nearly a year and a half in the making, proving our dedication to continuing to advance technology within our company. You can check out the beta site here, but stay tuned for the full release soon! Now, you might be asking yourself, “Why does a printing company put such a high value on its website and technology in general?” As long as you get your order, you’re all set, right? Well, kinda. You see, we’re more of a “technology company that happens to print.” Technology is at the core of our business and we wouldn’t be the same company without our dot com. It’s also worth noting that nearly EVERY industry is moving online. While this is nothing new, the frequency of storefront-to-web business is increasing at a high rate. Once companies get their customers online, the ease of ordering, looking up product info, and of course, conversing via social media […]

Strong Social = Killer Branding.

Strong Social = Killer Branding.

Let's keep it simple: when it comes to attracting new clients, you don't want to be pushing anything. People can tell when they're being sold something. The best brands in the world have people coming to THEM because of reputation and exceptional products. Maybe you have both of those things; I'm not saying you don't. But the best (and easiest) way to attract new followers to your brand is through awesome social media content! The first step is to set yourself up on these two platforms: Twitter and Instagram. Hopefully your brand already has a Facebook page, but if you don't, go ask your Aunt Shirley to set you up with that (she's on it, trust me) and then get back to this post. TWITTER Twitter is one of the best ways to communicate quickly and efficiently (read: FREE) with your consumers. It's like answering questions and receiving feedback but without the hassle of real mail or a long response. […]

Let’s Get This Straight, You Didn’t Create a BRAND

Printing 12.19.2014
Let’s Get This Straight, You Didn’t Create a BRAND

One of the most challenging and elusive aspects of building a business is creating this thing called a “brand.” It's not like a machine where you can just write a check and it gets “installed” next week. You can't go to a website and choose the type of brand you want from a menu – and check out. That being said, if this were possible, the people least likely to ever build a brand for their business are those who'd select the “Standard Brand” over the “Premium Brand,” given a choice. You can't even hire a service provider or marketing company to create a brand. At least, not without your company's full participation and adherence to what the “brand experts” tell you to do. (For example, we could help you create a brand, but it's like trying to lose 30 pounds with a trainer and never following the meal plan – the pounds aren't coming off.) Creating a brand is […]

The Brochure Given Out by Ebola

Printing 11.20.2014
The Brochure Given Out by Ebola

Every company has to have a brochure. Yet, Ebola isn't really up to speed yet with "his" brochure because, well, his fame came suddenly this time around and he just wasn't prepared. Be Prepared with Marketing Materials When you land yourself on worldwide television nightly, as Ebola has, be prepared before it happens. Nothing is worse than having your name and information given out all day long on every television station in the world, day after day, and not having a single piece of positive marketing material ready. Ebola is that victim, as the media caught him with his pants down. The best exposure anyone can ever dream of getting and Ebola had zip, nada, not a thing to hand out. How to stop Ebola is a mystery! Why? Because Ebola doesn't have a brochure, that's why. It has been weeks and still, Ebola doesn't have a brochure! So, even with the best coverage the world can give him, he […]

Calendar Ideas to Print for Your Hilarious Free Calendars

Calendar Ideas to Print for Your Hilarious Free Calendars

Of course, you want your giveaway calendar that you print to be way cooler than that other guy's. You know that guy. He's that guy that is always kissing up to the boss and gets the great sales bonuses because of it. Yeah, “that guy.” It is time to totally outdo that guy with spectacular free calendars that feature your name and phone number for your clients. You don't have to buy a lame stock calendar. Print a cool calendar. Give them away for free. Bury “that guy” in sales this year. The Calendar from Hell Okay, maybe not a calendar from Hell, exactly, more like graveyard. How about your free calendars featuring zombies this year? Every month features a zombie in a new and interesting pose in print. February is a month for Valentines and zombies like to hook up, too! Pose your zombies proposing marriage or loving a tasty bite of human flesh with hearts all around. A […]

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