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2 Marketing Moves to Kick-Start 2018

2 Marketing Moves to Kick-Start 2018

This is Part 1 of a 2-part series about shaping your 2018 marketing plan.   The Hotcards team is (almost) ready to quit tossing food into our collective pie holes, but we’re not ready to stop thinking about food, so here’s a morsel of truth: Marketing is a main ingredient of a health company. A dash of it, and your company can be ripe with new customers and growing sales in 2018. A lack of it, and competitors might have you for dinner.   But (gulp) until marketing campaigns can be bought at the corner grocery store (try Aisle 7, next to the cans of time management), you need sound strategies to boost your brand. Tactics that don’t take into account your goals and culture end up being the pits.   Get to Know You   Marketing isn’t about tooting your own horn, but before you look for a new list of prospective clients in 2018, it’s important to analyze […]

What Word Best Described Your 2017?

Printing 12.27.2017
What Word Best Described Your 2017?

A large, colorful mural of Steve Jobs’ head adorns the main wall here at Hotcards. To clients, it’s a cool image that depicts our innovation. To us, it’s a reminder to never settle in life — to do what you love, and to love what you do, every day. As Jobs said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.” Those are inspiring words. At Hotcards, what we love is helping others achieve what they never dreamed possible — to empower you to “become known” in creative, effective ways. Sure, we sell printing and promotional items, but those products are actually byproducts of something greater — the passionate pursuits of small-business owners, musicians, politicians, artists and many others. Each pursuit is sparked by passion and energy, guided by spirit and goals. Hotcards is the fuel. During this holiday week, […]

A Mug Is Not Just a Mug

Printing 12.18.2017
A Mug Is Not Just a Mug

As a marketing pro, you’re responsible for raising eyebrows and response rates — impressing both your clients with ideas, and your boss with results. To that end, you need promotional items that make sense, and also lead to dollars and cents. With the right approach and strategy, promo items can help boost your brand as well your revenue. The first thing you should know: Don’t let your head go in circles like a child’s fidget spinner. Don’t begin with the truth that you have tens of thousands of product options. That’s like looking at the night sky and soaking in every constellation. Might be fun, but let’s begin with one — one North Star brand concept you need the product to convey. Let’s say you manage the marketing team at a regional bank, and you have an upcoming open house to celebrate a new location. Your company’s logo can appear on practically anything, so the event’s promotional success isn’t about […]

Your Logo Ever Look Blah?

Printing 12.12.2017
Your Logo Ever Look Blah?

Your Logo Ever Look Blah? As a marketing team, you excitedly put your heads together to create logos, corporate color guidelines and other elements to boost and reinforce your organization’s identity. But too often, you’re left scratching your head when those things appear differently on various printed and promotional materials. hotcards.com Come on, this is almost 2018! Brand consistency problems should never happen. We can help you make sure they don’t. Let’s say you’re a plant nursery (fun!) and your logo features a vibrant image of an evergreen tree. You understand the importance of maintaining brand consistency online and offline, so you want that logo to represent your company correctly no matter where it appears: Business cards and stationery Digitally printed postcards Wall graphics printed on vinyl Website Email messages 4-color brochures Golf shirts and balloons for your next corporate event Posters printed on recycled paper Without the guidance of a seasoned print partner, different papers and materials (called “substrates”) and […]

5 Tips for Becoming a Better Networker

Networking 12.03.2015
5 Tips for Becoming a Better Networker

Networking is a huge part of being successful in business. With so much competition and the internet making everything so readily available, you really need to find ways to stand out from the crowd. While some of us truly enjoy these interactions and find them effortless, it’s more of a struggle for others. Keep these tips in mind to help get you through your next networking opportunity. Keep in mind that every interaction is a chance to network. You don’t have to be at a formal networking event to make connections with like-minded folks. Strike up a conversation at a summer BBQ, in the line at the grocery store, at a party, etc. Having genuine conversations with people where you each share your passions can open up all kinds of doors. Don’t go straight into career discussions in these scenarios, instead try and actually learn a little more about the people you are talking to. This will make you more […]

How to Effectively Use Business Cards

Business Cards 12.03.2015
How to Effectively Use Business Cards

While you may think that business cards are going by the wayside, only to be replaced by phone contacts and emails, that’s not the case for several reasons. A business card is a very valuable networking tool and you shouldn’t retire yours just yet. The next time you’re at a networking event, or even run into someone you’d like to connect with in line for coffee, you don’t necessarily want to pull out your phone in the middle of a conversation. Instead, hand over your business card and continue your discussion. Here are a few ways to use your business cards effectively. Modernize them. Business cards can now include more than just your name, phone number, company and email. Include your website if you have one, as well as a link to your LinkedIn page. If you really want to make a statement, try an unconventional approach, like custom Hotcards. Hotcards let your imagination run wild. Create a car-shaped business […]

Custom Ways to Promote your Show or Artist

Events Music 11.06.2015
Custom Ways to Promote your Show or Artist

If you’re in the music industry you know the power and importance of promotion. No event is too big or too small to spread the word as much as possible. Whether you are promoting a new album or hosting an upcoming concert or show, make sure you have the printed resources to make your promotion a success. Event Promotion Tickets: Custom event tickets put your venue or performing artist at the forefront of your event. Get guests excited about your upcoming event with high-quality tickets. Flyers: Create eye-catching custom flyers that show where and when to buy tickets, concert dates/times, and a phone number for additional information. Posters: Posters are a way to show the information included in your flyers – but in a bigger and more noticeable way. Use custom posters to advertise your show, tour dates, ticket stops and more, as well as to feature the band or singer that will be performing. According to concert hosting and […]

How to Spread (Corporate) Holiday Cheer

Greeting Cards 11.06.2015
How to Spread (Corporate) Holiday Cheer

Just because you run a corporation doesn’t mean holiday cheer has to be left at the door. Your employees probably have a little holiday fever and are planning family gatherings, compiling their holiday cookie recipes and shopping for the best deals on gifts. This time of year can be pretty distracting, but why not make it a little more fun? Here are a few ways to spread some holiday cheer around the office and with your clients. Send holiday greeting cards. Business holiday greeting cards are a way to let your clients know you appreciate their business. Sending a card or small gift will be a reminder to them that they have found a good partner in your company, and that the relationship goes beyond everyday business interactions. Building this kind of rapport is what keeps clients satisfied with your company. If you want to let your employees know you acknowledge all the hard work they do on a daily […]

Why Political Printing Should be Part of your Campaign Strategy

Why Political Printing Should be Part of your Campaign Strategy

For political candidates running in a local election campaign, print ads should be a major part of your strategy. This includes direct mail and door-to-door campaigning with political door hangers, brochures, flyers and more. These campaigns are not an overnight, easy feat however. They take work and dedicated volunteers to support your efforts visiting people in the district and preparing the print materials. Not only do these methods take time and energy, but you’ll need the funds to create and print these political campaign advertising pieces. The following are messaging strategies you should consider for your campaign. Targeted Messaging You aren’t going to send out these pieces blindly, you’ve spent a lot of time and money on them after all. Instead of just printing a single political brochure or postcard to send to all of the voters in your district, take a step back and form your strategy. What message might resonate with the particular groups of people in your […]

Negativity in Political Advertising

Negativity in Political Advertising

Whether or not you agree with negative political campaigns, one thing is for sure: you notice them. It’s hard to turn away from an ad letting us know the dirt on one of these esteemed politicians, kind of like driving by an accident, you just can’t help but look. But do these negative ads really impact our voting choices one way or the other? According to a report done by Wesleyan University, 70% of presidential ads in 2012 were negative, up from 9% in 2008. That’s a huge jump, which would lead you to believe that they must be pretty effective. The study indicates that outside involvement, such as interest groups, may have something to do with this. “Interest group airings, though few in 2008, were overwhelmingly positive (75 percent) in that year compared to only 14 percent positive in 2012. Candidate airings, which made up the bulk of the airings in 2008, were only 9 percent negative in 2008.” […]

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